Allstate LGBT Campaign #OutHoldingHands
Allstate believes that everyone should feel good expressing love, wherever they are. This campaign celebrates the simple, little gesture that binds two people and stands up for LGBT couples’ right to hold hands in public. What started as 3 print and OOH pieces turned into a comprehensive website where users uploaded pictures of themselves holding hands in public, and a film in which we partnered with gay singer/songwriter Eli Lieb.
Department of Design
DD: Brian Loehr
CD: Christopher Warmanen, Ed Odyniec
Written by Pam Fraser & Lisa Leone