Doritos Rainbows

D&AD / Wood Pencil / Use of Social
One Show / Silver / Social
Facebook Awards / Bronze / Beyond Facebook
Cannes Lion / Bronze / Strategy Launch
Cannes 2016 / 7 Shortlists

This was fun! We got Doritos, in partnership with the It Gets Better Project, to release this limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender (LGBT) community in the boldest, most colorful way possible. We introduced Doritos Rainbows, the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag. They were available exclusively to consumers who donated to the It Gets Better Project, an organization that seeks to provide hope to LGBT young people and inspire the changes to make the world a better place for them.

Goodby Silverstein & Partners
CD: Sam Luchini & Roger Baran
Photos by Quinn Gravier