I illustrated several different whimsical backgrounds for the Lunchabuilds to live on.

Viewers were directed to a website where they could download blueprints of their favorite Lunchabuild.

LUNCHABUILD THIS

Lunchables provide the building blocks for kids to build ANYTHING, and we proved it with this campaign. I was responsible for illustrating many of the backgrounds to stage the builds on, as well as creating the illustrated blueprints to help kids build the objects. I also designed over 20 customized QR codes to go with each buildable object.

Goodby Silverstein & Partners
DD: Ryan Self & Tana Cieciora