XFINITY Mobile Branding

XFINITY/Comcast came to Goodby with an awesome opportunity to launch a simple and affordable new mobile service from the ground up. As the lead designer on its new identity, I worked closely with the client every step of the way to develop this new brand. The logo and symbol we developed represents a new kind of network; A network that is the perfect combination of 5G LTE + WiFi.

Goodby Silverstein & Partners
CD: Tristan Graham & Felipe Lima
DD: Chris Peel
Photography by Day 19; Claire & Jeremy Weiss
Animations by Brand New School