Independents on 5th - PayPal

Over the holidays, we partnered with PayPal to bring small businesses to retail’s biggest stage: 5th Avenue in NYC. We chose five independent businesses offering unique gifts and a desire to do good in the world. Then we created beautiful (and enormous) holiday windows for each of them. The windows were fully shoppable and built by the same team responsible for the elaborate window displays 5th Avenue is known for. The installation was even listed among “The Best Christmas Window Displays in NYC and Around the World” by Conde Nast. I was responsible for designing all of the accompanying graphics and marketing materials.

Goodby Silverstein & Partners

CD: David Spradlin, Cam Miller, Danny Gonzalez, & David Suarez
DD: Ryan Self